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UK iPhone is good value surely

People keep moaning that us Brits are being ripped off with the iPhone but I don’t think they have been doing their sums.

A lot of companies use the classic Clinton Era exchange rate of 1.6 dollars to the pound when pricing goods for the UK market.  Probably because you can’t keep changing the RRP month by month as the US market fluctuates like a mad thing.   So I worked out what Apple used and it seems close to a quite generous 1.74 dollars to the pound. See…

399USD * (1/1.74) = 229.43 + (VAT) = 269.58GBP

Actual Price: 269GBP

For fun, lets have a look what Adobe Creative Suite Web Premium Full would cost if Adobe used the same sums as Apple.

1599USD * (1/1.74) = 919.425 + (VAT) = 1080.32GBP

Actual Price: 1404.12GBP

So knock at Adobes door, not Apples.  (Yes I’m still obsessed with Adobes pricing)

This entry was posted on Tuesday, September 25th, 2007 at 1:40 pm and is filed under Software, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “UK iPhone is good value surely”

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Neil T. Says:
September 25th, 2007 at 11:34 pm

Yeah when I saw the price was going to be £269 I thought that it was actually quite a good deal, for the reasons you state. Apple used to rip off us UK people quite harshly but seem to have got better lately, and the strong pound against the dollar has also helped slightly. And at £269 it won’t be the most expensive phone on the market either.

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