How Apple plans to become the new Microsoft
I’ve decoded yesterdays keynote and have worked out Apples long-term plan.
As Apple hoped, most saw the Starbuck’s part of the keynote as Ho-Hum, why because it’s simply an experiment. My theory is that they are producing a discreet Wi-Fi Server for the retail sector. Shoppers enter anything from Starbucks to Gap and for instance the Gap logo appears on your iPod and provides you with sale items, things Gap want you flog at that precise moment (the perk for the store), stock takes for other sizes of items you notice on the peg. And to do this you will need an iPod (touch or iPhone or whatever future iPod is).
It’s also Apple answer to the “Big Ass Table” microsoft are hoping to get into the hotel and restaurant sector. Rather than you finding the establishments service, “it” finds you, or more precisely, your iPod.
Imagine the worth of having the de-facto standard for not only MP3 players but the device that aides shopping and purchasing.
